Aug 06, 2020  
2018-2020 Undergraduate Catalog 
    
2018-2020 Undergraduate Catalog

Marketing, BS


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Students majoring in Marketing must complete their GER requirements by taking 40 credit hours from the list of GER courses in consultation their academic advisor and 39 credit hours in the College of Business core, 24 credit hours in Marketing, 6 credit hours in business electives, 7 credit hours in general electives and 4 credit hours in CSU requirements.

Marketing Major Requirements


Required Courses (24 Credits)


(Three credits each)

  • MKTG 350 - Consumer in Society 3 Credit(s)
  • MKTG 360 - Consumer Behavior 3 Credit(s)
  • MKTG 380 - Sales Management 3 Credit(s)
  • MKTG 390 - Retail Management 3 Credit(s)
  • MKTG 410 - Advertising 3 Credit(s)
  • MKTG 430 - Marketing Research 3 Credit(s)
  • MKTG 450 - Logistics 3 Credit(s)
  • MKTG 470 - International Marketing 3 Credit(s)

Business Electives (6 Credits)


(Courses #350 and above)

Level I (Freshman)


Total Semester Credits: 16


Spring Semester


Total Semester Credits: 15


Level II (Sophomore)


Fall Semester


Total Semester Credits: 15


Total Semester Credits: 16


Level III (Junior)


Fall Semester


  • MKTG 310 - Marketing for Managers 3 Credit(s)
  • BDSC 340 - Operations Management 3 Credit(s)
  • MGMT 305 - Business Communication 3 Credit(s)
  • MGMT 320 - Principles of Management 3 Credit(s)
  • BUSI 310 - Business Law 3 Credit(s)

Total Semester Credits: 15


Spring Semester


  • BUSI 320 - Fundamentals of Intl. Business 3 Credit(s)
  • MKTG 350 - Consumer in Society 3 Credit(s)
  • MKTG 360 - Consumer Behavior 3 Credit(s)
  • MKTG 380 - Sales Management 3 Credit(s)
  • Coll. of Business Elective (350 or above) 3 Credit(s)

Total Semester Credits: 15


Level IV (Senior)


Fall Semester


  • MKTG 390 - Retail Management 3 Credit(s)
  • MKTG 410 - Advertising 3 Credit(s)
  • MKTG 430 - Marketing Research 3 Credit(s)
  • General Elective 3 Credit(s)
  • Coll. of Business Elective (350 or above) 3 Credit(s)

Total Semester Credits: 15


Spring Semester


  • MKTG 450 - Logistics 3 Credit(s)
  • MKTG 470 - International Marketing 3 Credit(s)
  • BUSI 495 - Sem. In Business Strategy & Policy 3 Credit(s)
  • General Elective 3 Credit(s)
  • Elective (READ 101  or general elective) 1 Credit(s)

Total Semester Credits: 13


Total Credits: 120


CSU GRADUATION REQUIREMENTS: 

*ORIE 101 - Freshman Seminar (1 hr.) and MISY 150 - Technology Fluency  (3 hrs.) = 4 hrs. 

** Arts & Humanities - Select any one from the following: ART 103 , MUSC 201 , DANC 226 , THEA 211 , IDIS 102 /IDIS 103  , or FOLA 101 .

ADDITIONAL NOTE: Students must complete a minimum of 120 credits to earn a degree.

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