Feb 09, 2023  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog

Marketing, BS


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A Bachelor of Science degree in Marketing prepares undergraduates students to pursue a broad spectrum of positions in marketing. The program prepares undergraduate students to apply marketing knowledge and skills to achieve organizational goals through critical and analytical thinking, and managerial techniques. The faculty is committed to academic excellence. Marketing is one of the most dynamic functional areas of business, and it is a critical factor for the success of all businesses. Marketing focuses on knowing and understanding the needs and wants of consumers and delivering value to them.

Students majoring in Marketing should complete 120 credit hours by taking 40 credit hours from the General Education Requirements in consultation with their academic advisors, 42 credit hours in the College of Business core courses, 24 credit hours in Marketing, 6 credit hours in business electives, 7 credit hours in general electives and 1 credit hour in CSU requirements.

Business Electives (6 credits)


  • COB courses 350 or above

General Electives (7 credits)


  • Any CSU courses

Level I (Freshman)


Total Semester Credits: 16


Spring Semester


Total Semester Credits: 15


Level II (Sophomore)


Fall Semester


  • Arts & Humanities** 3 credit(s)

Total Semester Credits: 15


Total Semester Credits: 16


Level III (Junior)


Fall Semester


  • 3 Credit(s)
  • BDSC 340 - Operations Management 3 Credit(s)
  • MGMT 305 - Business Communication 3 Credit(s)
  • MGMT 320 - Principles of Management 3 Credit(s)
  • BUSI 310 - Business Law 3 Credit(s)

Total Semester Credits: 15


Spring Semester


  • College of Business Elective (350 or above) 3 credit(s)

Total Semester Credits: 15


Level IV (Senior)


Fall Semester


  • MKTG 390 - Retail Management 3 Credit(s)
  • MKTG 410 - Advertising 3 Credit(s)
  • MKTG 430 - Marketing Research 3 Credit(s)
  • General Elective 3 Credit(s)
  • Coll. of Business Elective (350 or above) 3 Credit(s)

Total Semester Credits: 15


Spring Semester


  • General Elective 3 Credit(s)
  • General Elective 1 Credit(s)

Total Semester Credits: 13


Total Credits: 120


CSU GRADUATION REQUIREMENTS: 

*FRSEM 101 - Freshman Seminar (1 hr.) 

** Arts & Humanities - Select any one from the following: ART 103 , MUSC 201 , DANC 226 , THEA 211 , IDIS 102 /IDIS 103 , or FOLA 101 .

ADDITIONAL NOTE: Students must complete a minimum of 120 credits to earn a degree.

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