May 19, 2024  
2022-2024 Undergraduate Catalog 
    
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2022-2024 Undergraduate Catalog
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MKTG 390 - Retail Management

3 Credit(s)
This course examines the principles and methods of retail management as applied to retail problem solving at the managerial level. It also provides students with in-depth knowledge of marketing activities at the retail level. Key issues include analysis of location, inventory control, organization, segmentation, buying functions, selling and profitability planning and control.

Prerequisite(s): MKTG 310


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