May 19, 2024  
2022-2024 Undergraduate Catalog 
    
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2022-2024 Undergraduate Catalog
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MKTG 470 - International Marketing

3 Credit(s)
This course focuses on the analysis of the cultural, legal, political, and economic factors affecting the marketing of goods and services in global markets. Emphasis will be placed on the differences in lifestyles, beliefs, attitudes, etc., and their influences on the marketing decisions of firms that are involved in international marketing.

Prerequisite(s): Prerequisite: MKTG 310


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